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The introduction of the Panasonic GH1 in March of 2009 caused a small shock wave. A DSLR-type camera, in which photo and video are combined effortlessly, was previously unheard of. The competition was left looking on, and Panasonic thus got a solid grip on the heavily competitive camera market. In the meantime, Panasonic has listened well to its supporters, and hit the design table once more. The end result was shown to the world press on the first day of the Photokina 2010: the Panasonic Lumix DMC-GH2.